What this book can do for you: You support certified climate protection projects, get fast compact information and checklists from experts (overview and press reviews in the book preview) as well as in practice tested advice, which leads step by step to success - also thanks to add-on. Because Alfred Hitchcock already knew: If you want to convince people, you have to attract their attention and create excitement. Who is bored, however, only causes disinterest. And only those who are noticed can inspire at all. Many celebrities and politicians are already leading the way and making targeted use of their impact and charismatic appearance. Everybody has something to say and some specific rhetorical tips and tricks, the exciting structure of the own presentation as well as the targeted use of gestures and facial expressions help to convey the own message convincingly. This book helps to speak in front of an audience, to structure presentations, perform and build up impact as well as to improve charisma and charisma decisively for a self-confident public appearance. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content as desired. This concept is made possible by a particularly efficient, innovative digital process. The publisher is also involved in numerous, well-documented charitable projects, e.g. on climate protection, and supports the quality of neural machine learning and international understanding through its translation from German into English. Editor Simone Janson is chairwoman, publisher, and best-selling author. She was also one of the 20 most important German bloggers and columnist of renowned media - more about her in Wikipedia.