Everything begins in culture, happens through it and returns to it. Those who recognise the hegemony of culture and are able to develop their own hegemony in the culture, will eventually win everything. The attainment of a cultural majority will sooner or later lead to the emergence of a political majority. This book is a guide to why, with what tools and how to conquer the cultural sphere that underpins politics. In other words, this work is about the theory and practice of the struggle for cultural power and how to create cultural hegemony.