Boost the effectiveness and the quality of your creative thinking with these simple, evidence-based strategies. This book will guide you through the stages of the creative process, from idea generation to effective work habits. All of the strategies are rooted in cutting-edge cognitive science. They can be applied to artistic pursuits such as writing and painting, and also to business, hobbies, and much more. Divided into two sections - "thoughts and ideas" and "craft and habits" - this practical guidance will help you unlock your creative potential.